How to Convert Leads into Contact, Account, and Deal in Zoho CRM

03/02/2026 11:46 AM - By Droidedge Consulting

Converting leads is one of the most important steps in any sales process. In Zoho CRM, lead conversion allows you to move a prospect from the Leads module into actionable records such as Contacts, Accounts, and Deals, ensuring your sales pipeline remains accurate and well-organized.

This quick training guide shows the exact steps to convert a Lead into a Contact, Account, and Deal in Zoho CRM.

Step 1: Open the Leads Module   

Log in to Zoho CRM

Click Leads from the top menu

Open the lead you want to convert
How to Convert Leads in Zoho CRM

Step 2: Click the Convert Button

Inside the lead record, click Convert (top-right)
How to Convert Leads in Zoho CRM

Step 3: Review Contact Details

Zoho CRM prepares a Contact automatically

Review name, email, phone, and designation
How to Convert Leads in Zoho CRM

Step 4: Review or Select Account

Confirm the Account (Company Name)

Select an existing account if it already exists

Otherwise, allow Zoho CRM to create a new one
How to Convert Leads in Zoho CRM

Step 5: Create a Deal (Optional)

Enable Create a Deal

Enter: Deal Name, Amount, Closing Date, and Stage
How to Convert Leads in Zoho CRM

Step 6: Convert the Lead

Review all details

Click Convert
How to Convert Leads in Zoho CRM

Step 7: Confirm Converted Records

Check Contacts for the new contact

Check Accounts for the company record

Check Deals for the sales opportunity
How to Convert Leads in Zoho CRM

Conclusion

In this guide, we’ve shown you how to convert your Lead into a Contact, Account, and Deal. Whether you’re converting a single Lead or mass converting thousands of Leads, these quick and easy steps will help you get it done accurately.

If you require further assistance or support on Zoho CRM, Desk or any other customer interaction and engagement application on Zoho, please reach out to us here.

Droidedge Consulting